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Catalysts for bridging the Investment Gap and Barriers to Market Entry

Masterclasses & Webinars

6 Steps to Product Validation

Ever wondered why your business is not generating the sales numbers you anticipated?

67% of All Businesses Fail Because They Struggle To Find Traction For Growth

One of the most expensive mistakes that Entrepreneurs make is developing products that customers don’t want.

In order to mitigate this risk, most successful businesses have processes in place that are designed to avoid wasting money on ideas that have not met the market validation criteria, and to learn from potentially costly missteps early on in the product development cycle.

As an entrepreneur or business, if you cannot find at least a handful of customers willing to invest in your product idea, it is usually a sign that you will have difficulty finding customers down the road, and should therefore, re-evaluate your business concept and model to ensure it meets the market needs and customer(s) expectation.

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Product Validation

Ideation in Product Development

How to build a seamless and repeatable process for use in product and service development.

Product Validation

Product Concept Development & Markets Definition

How to build hypothetical strands of the solution model and screen them for iteration or further conceptualisation.

Product Validation

Business Case Analysis and installation of a PVIG


How to create observation maps and build insights into customer pain-points and the opportunities offered through your product or service.

Product Validation

Market Research and Product Analysis


How to conduct a Deep Dive Survey to identify how end users feel about the emotional connectivity with your product and whether it creates empathy within them. This will inform your positioning strategy.

Product Validation

Market Positioning and Pricing


How to position your brand’s products or services and create a pricing structure is a critical last step in determining whether the product can compete and whether people are willing to pay for it.

Product Validation

Delivering An M.P.V


How to package a product/service from a positioning point to ensure you have a validated business concept that is underpinned by real research(data) through a PVIG.

The Offer and What to Expect

Here’s what you will learn

Ideation in Product Development

How to build a seamless and repeatable process for use in product and service development.

Concept Development & Screening

How to build hypothetical strands of the solution model and screen them for iteration or further conceptualisation.

Business Case Analysis and installation of a PVIG

How to create observation maps and build insights into customer pain-points and the opportunities offered through your product or service.

Market Research and Product Analysis

How to conduct a Deep Dive Survey to identify how end users feel about the emotional connectivity with your product and whether it creates empathy within them. This will inform your positioning strategy.

Market Positioning and Pricing

How to position your brand’s products or services and create a pricing structure is a critical last step in determining whether the product can compete and whether people are willing to pay for it.

Delivering An M.P.V

How to package a product/service from a positioning point to ensure you have a validated business concept that is underpinned by real research(data) through a PVIG.

We teach you the secrets and stuff they don’t teach you at any business school or business development bootcamps…!

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