Catalysts for bridging the Investment Gap and Barriers to Market Entry
Masterclasses & Webinars
6 Steps to Product Validation
Ever wondered why your business is not generating the sales numbers you anticipated?
67% of All Businesses Fail Because They Struggle To Find Traction For Growth
One of the most expensive mistakes that Entrepreneurs make is developing products that customers don’t want.
In order to mitigate this risk, most successful businesses have processes in place that are designed to avoid wasting money on ideas that have not met the market validation criteria, and to learn from potentially costly missteps early on in the product development cycle.
As an entrepreneur or business, if you cannot find at least a handful of customers willing to invest in your product idea, it is usually a sign that you will have difficulty finding customers down the road, and should therefore, re-evaluate your business concept and model to ensure it meets the market needs and customer(s) expectation.
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The Offer and What to Expect
Here’s what you will learn
Ideation in Product Development
How to build a seamless and repeatable process for use in product and service development.
Concept Development & Screening
How to build hypothetical strands of the solution model and screen them for iteration or further conceptualisation.
Business Case Analysis and installation of a PVIG
How to create observation maps and build insights into customer pain-points and the opportunities offered through your product or service.
Market Research and Product Analysis
How to conduct a Deep Dive Survey to identify how end users feel about the emotional connectivity with your product and whether it creates empathy within them. This will inform your positioning strategy.
Market Positioning and Pricing
How to position your brand’s products or services and create a pricing structure is a critical last step in determining whether the product can compete and whether people are willing to pay for it.
Delivering An M.P.V
How to package a product/service from a positioning point to ensure you have a validated business concept that is underpinned by real research(data) through a PVIG.
We teach you the secrets and stuff they don’t teach you at any business school or business development bootcamps…!
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